Avantha Arachchi

Avantha Arachchi is the Chief Operating Officer of A-Frame Brands, a brand building portfolio designed to address the needs of underrepresented groups that have been left out of retail and CPG industries. Through a 50/50 partnership with mission-aligned, BIPOC celebrity talent, with the likes of John Legend, Naomi Osaka, and Gabrielle Union and Dwyane Wade, A-Frame has launched brands that address problems faced by underrepresented groups in suncare, babycare, and skincare + shave.

Avantha has over a decade of experience building and running successful operations: focused on either growing and scaling startups from 0 to exit or transforming businesses for the better. Prior to A-Frame, Avantha ran her own consulting practice helping founders land on their feet and large companies innovate. She has also previously led and grown operations at Gerber Technology, Avametric, TATCHA, and Tufts University Research. As a trans woman of color, she is passionate about innovating the way organizations think, build, create, and grow – placing DEI at the forefront of every business decision. Notably, Avantha was named to Fast Company’s 2022 Queer 50 List, celebrating LGBTQ women and nonbinary innovators in business and tech. She is a former Human Behavioral Fellow, finalist for Most Indispensable Organization Organizer in the Bay, named Rising Thought Leader in Talent in 2016, and led people operations for Inc Magazine’s Fastest-Growing Private Company in San Francisco in 2015.