Brand Management Episodes
87
Aug. 28, 2024
Retail Resonance: Branding Beyond the Shelf. - Kristi Weiler
In this episode of the Retail Corner podcast, Kristi Weiler, Head of Merchandising Analytics & Pricing at Hanna Andersson, dives into the complexities of brand management. She discusses how a brand is more than just a name—it embodies the values, mission, and unique qualities that set a company apart. About our guest, Kristi Weiler: As the Head of Merchandising Analytics and Pricing for Hanna Andersson, Kristi is a data-driven and results-oriented leader responsible for strategic initiativ...
58
July 19, 2023
The D2C Frontier: Strategies and Challenges in Crafting a Robust Brand. - Amy Alabaster
Tune in to this episode of Retail Corner as Amy Alabaster, Senior Vice President of Global Sales at UPPAbaby, shares invaluable insights. Drawing from the D2C playbook, she delves into the world of winning strategies and the challenges involved in cr...